AI for SEO Specialist / Content Marketing Manager

of 7— Identify pages losing clicks to AI Overviews

What you'll accomplish

By the end of this guide, you'll have a process for identifying which of your pages are losing clicks to Google AI Overviews and AI search tools, and a repeatable method for revising that content so your site gets cited — not bypassed — by AI search results. This is the single highest-priority adaptation for SEO specialists in 2026.

What you'll need

Google Search Console access for your site (free)
Claude Pro account ($20/month) — or Claude free for shorter articles
Access to your CMS to publish revisions
Time needed: 30-60 minutes per article (faster as you build a template)
Cost: Claude Pro $20/month; everything else free

How-To Guide: Optimize Content for AI Search (GEO)

Step 1: Identify pages losing clicks to AI Overviews

Log into Google Search Console
Click Performance → Search results
Click + New filter and add "Appearance: AI Overviews"
Sort by Impressions descending

What you should see: A list of queries where your pages appear in search results alongside Google AI Overviews — these are pages where an AI is summarizing the answer before users see your link.

Export this data to Google Sheets
Look for pages with: high impressions, declining clicks, CTR below 2% — these are your AI Overview "victims"

Troubleshooting: If you don't see an AI Overviews filter, try filtering by query type in the Search type dropdown. The feature may be labeled differently depending on GSC's current UI.