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of 6— Create a Claude Project for brief generation
What you'll accomplish
By the end of this guide, you'll have Claude Pro set up as your personal content brief generator — producing structured, agency-quality briefs in under 5 minutes per keyword instead of the 60-90 minutes it currently takes manually. You'll also have a reusable template that produces consistent briefs across all your clients.
What you'll need
- Claude Pro account at claude.ai ($20/month — the free tier works but Pro is faster and handles longer data)
- Access to Ahrefs or SEMrush (to export keyword and competitor data)
- A standard brief format you want to use (or use the template in this guide)
- Time needed: 30 minutes to set up; 3-5 minutes per brief after that
- Cost: Claude Pro $20/month + existing Ahrefs/SEMrush subscription
How-To Guide: Build a Content Brief System with Claude Pro
Step 1: Create a Claude Project for brief generation
Claude Projects let you save instructions and context so you don't have to re-explain your brief format every time.
- Log into claude.ai
- Click Projects in the left sidebar
- Click + New Project
- Name it: "Content Brief Generator" (or with a client name if client-specific)
What you should see: A project workspace with a "Project instructions" section.