Use Frase for AI-Powered Content Briefs and GEO Tracking

1. Log into app.frase.io
2. Click + New Document (top left)
3. In the "Query" field, type your target keyword (e.g., "email marketing best practices for e-commerce")
4. Select your country and language
5. Click Create Document

What you should see: Frase crawls the top 20 SERP results for your keyword. A document editor appears on the left; the right panel shows the research sidebar with competitor analysis.

Troubleshooting: The crawl takes 15-30 seconds. If it hangs, refresh and try again with a slightly different keyword phrasing.

In the right sidebar, you'll see:

• Top 20 SERP results. click any URL to read a summary of what that page covers
• Questions tab. questions people ask about this topic (from People Also Ask + Google autocomplete)
• Topics tab. key subtopics and concepts covered by top-ranking content
• Stats tab. average word count, H2 count, and domain authority of top results

What to do: Spend 5 minutes clicking through the top 5 results and reading what angles they cover. This is the "competitive intelligence" step.

1. Click the Brief tab in the right sidebar
2. Click Auto-generate Brief
3. Frase analyzes all 20 SERP results and generates a structured content brief: headings, questions to answer, key concepts

What you should see: A full content outline with:

• Recommended article structure (H1, H2s, H3s)
• Key questions to answer in each section
• Topics covered by competitors that you should address
• Estimated word count based on competitor average

1. Drag and drop sections into your preferred order
2. Add or remove headings as needed

1. In the document editor (left side), click where you want to start writing
2. Click the AI button in the toolbar (magic wand icon) → Write for me
3. The AI writes a section based on your outline heading and the SERP research it has loaded
4. Repeat for each section, or write some sections yourself and use AI to fill in others

What you should see: A full first-draft article that incorporates the key topics from competitors and matches your outline.

Troubleshooting: If AI-written sections feel generic, try adding context: click the section → AI → Improve → "Make this section more specific to e-commerce brands with under 10,000 subscribers."

As you write, the Content Score meter (top right of the editor) updates in real time. It shows:

• How many of the key topics from competitors your article covers (shown as a %)
• Your word count vs. competitor average
• Missing topics (shown in red in the Topics panel)

Target: Aim for a content score above 70%. The goal isn't 100%, it's to beat your top competitors' scores.

1. Go to your Frase dashboard → click AI Visibility or GEO Tracker in the left nav
2. Add your domain and target keywords
3. Frase monitors whether your content appears as a source in ChatGPT, Perplexity, and Google AI Overviews

What you should see: A dashboard showing which of your pages are being cited by AI search tools and which aren't, giving you a prioritized list for GEO optimization.

Note: This feature is available on Frase's Team plan and above. Check current pricing at frase.io.